Toronto, Canada – April 13, 2004 - Digital Connexxions Corp. (www.dconx.com), a provider of email and data services for publishers and direct marketers today announced that it will provide an email service through its SubscriberWorx product to simultaneously boost response rates of direct mail. When using the Confirm Planet Barcode Service by the USPS in combination with SubscriberWorx, triggered, targeted email can be deployed to the direct mail recipients either on an individual or campaign level.
To use the service, a mailer would need to provide Digital Connexxions with a file containing the name, postal address and email address of their customers at which point a code will be assigned to those customers to receive an email. Once the direct mail piece has been processed and sorted by the Postal Service, notification is received that the direct mail piece is about to be delivered. The Planet barcode that was processed will trigger the SubscriberWorx system to send an email to the customer whose mail has been processed. Reports are web-based and response data can be exported for further analysis.
“We are continually working to provide our clients a comprehensive suite of marketing applications and services,” said Paul Westhorpe, CEO of Digital Connexxions “By integrating email with the Confirm Planet Barcode Service, marketers have a great opportunity to enhance their marketing programs in many ways such as giving customers targeted, limited time offers upon receiving the direct mail piece or giving advance notice that a direct mail piece will be arriving shortly. By integrating the email with direct mail, marketers alert the customer to be on the lookout for something which ultimately would make them more apt to open anything received from them versus throwing the piece out. By building this anticipation through additional contact, marketers can achieve increased response rates and better ROI.”
About Digital Connexxions
Digital Connexxions is a provider of email and data services for publishers and direct marketers. We provide a comprehensive suite of online tools and services which allows you to view multi-dimensional market segments to execute personalized, targeted campaigns and to analyze their results. Our web-based application handles all aspects of customer and prospect profiling, data management and sophisticated campaign offering including email, sweepstakes, surveys and subscriptions. Our intelligence technology combined with detailed real-time reporting enables you to ‘dynamically’ build and display the right content at the right time allowing you to profitably market and communicate with your customers. In addition, planned campaigns can be deployed either online or offline for multi-step contact strategies. For more information, visit www.dconx.com.
Contact:
Mark Ellis
Digital Connexxions Corp.
(905) 338-8355 ext. 224
mellis@dconx.com
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