ChannelAdvisor First to Support Pre-Fill Item Specifics for Sellers Who Process Listings in Bulk
Research Triangle Park, NC - April 14, 2004 - ChannelAdvisor, the leading provider of enterprise solutions for online marketplaces, announced today that its ChannelAdvisor Merchant software is the first to support eBay`s Pre-filled Item Information or "Catalog" feature for businesses selling large quantities of product. By supporting Pre-filled, seller`s item specifics also known as attributes will be automatically generated. ChannelAdvisor Merchant is self-service marketplace management software designed to give mid-size businesses and top-tier "powersellers" an automated way to manage and grow sales on eBay (NASDAQ: EBAY).
By automatically filling in the seller`s listing with item information and a stock photo, eBay`s Pre-filled feature makes listing an item easier than ever before. Pre-filled Item Information is easy to use and allows the seller to expand into new product categories quickly and easily, saving time gathering and creating detailed product descriptions. It is extremely important to sellers posting in the Books, Movies, Music and Video Games categories. In the near future eBay will be rolling Pre-filled to some of the highest performing categories including cell phones, PDAs and digital cameras; ChannelAdvisor has the only automated solution for high volume sellers listing in these categories.
With support of Pre-filled, ChannelAdvisor Merchant is automated to perform the associations for the seller at posting time, enabling the configuration of the system and implementation of Pre-filled in minutes for their entire inventory. ChannelAdvisor will be rolling out support for Pre-filled in their ChannelAdvisor Pro product this summer.
"ChannelAdvisor`s support for Pre-fill gives me "one-click" automation. It automatically fills in the data for all of my listing-- not just one," says Randy Smythe, President of Glacier Bay DVD, one of the largest sellers of DVDs on eBay. "This will enable me to focus on the growth of my business and will allow me to expand into new categories such as CD`s and video games."
"ChannelAdvisor Merchant is the first solution that will allow sellers to use eBay`s Pre-filled feature for processing listings in bulk. Merchant support of Pre-filled enables sellers to quickly enter new categories since they don`t have to manually enter in all the product information and gather pictures," says Scot Wingo, Chief Executive Officer and President of ChannelAdvisor. "Other tools offer support for Pre-filled but seller`s have to create inventory and ads one-at-a-time making it very inefficient to grow their eBay sales."
About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable industry-leading companies, small businesses and individuals to use online marketplaces to acquire customers and maximize inventory yield throughout the product lifecycle. Our solutions combine best practices, innovative software applications and integration technology to dramatically accelerate marketplace performance. ChannelAdvisor`s clients and strategic alliances include IBM, Dell, Sears, Motorola, eBay, Yahoo! and Amazon. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC. For more information, visit http://channeladvisor.com/.
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