Weight Management Company to use WebSideStory`s Next Generation On-Demand Web Analytics to Optimize Distributor Portals
(SAN DIEGO, CA - April 13, 2004) WebSideStory (www.websidestory.com), the leader in on-demand Web analytics, today announced that Herbalife International, a leading weight management company, has selected the company`s next generation analytics solution, HBX, to better serve its independent distributors. Herbalife (www.herbalife.com), based in Los Angeles, will use the real-time service to improve lead generation and optimize site content on its distributor portals. By selecting an on-demand service, the company has already improved its reporting efficiency compared to its previous Web log file software package. Before Herbalife shifted from software to on-demand services, one person would spend several hours each week processing and distributing reports. Herbalife can now schedule reports to be delivered automatically. Marketing employees can get access on-demand to hundreds of reports.
"HBX has become an integral part of our online operations," said Brett Adams, IT Director for Herbalife. "We anticipate making many changes that will better serve our independent distributors and increase our return on investment."
Herbalife has set up an extensive network of online portals to support its nearly 1 million independent distributors worldwide. The distributors rely on the portals to order products, read articles, view training and product videos, and much more. Adams said HBX will help the company:
* Increase Lead Generation – Herbalife will use HBX`s conversion funnel analysis and form abandonment capabilities to clear navigational roadblocks and optimize conversion paths on its consumer site (www.herbalife.com). By increasing conversions, Herbalife will be able to distribute more leads to its distributors worldwide.
* Optimize Site Content – With HBX, Herbalife will be able to adjust site content, including articles and streaming video, in real time based on visitor preferences. This intelligence will help increase visitor loyalty and save time and resources by knowing which content to produce or purchase.
* Eliminate Reporting Difficulties – By eliminating reporting difficulties and freeing up resources, Herbalife can spend more time taking action on the analysis.
HBX delivers real-time information about online visitor and customer behavior. Some of the largest enterprises in the world use the service to improve online marketing ROI, increase conversions, boost online advertising revenues and enhance customer support. HBX is an on-demand service, requires no hardware or software investment, and can be implemented in a few days. HBX collects no personally identifiable information. WebSideStory`s strong commitment to privacy is one of the reasons Herbalife selected the vendor.
"Herbalife is an innovator and realizes the effectiveness of the Web in better serving its distributors and customers," said Rand Schulman, Chief Marketing Officer for WebSideStory. "Our goal will continue to be to provide customers like Herbalife with a simple and easy-to-use analytics solution that produces valuable bottom-line results."
For more information about HBX visit http://www.hbxondemand.com or call 888-844-8269.
About Herbalife International
Herbalife is a leading company in science-based weight management and meal replacements. The Company offers a wide range of weight management products, nutritional supplements and personal care products intended to support weight loss and a healthy lifestyle. The Company`s products are marketed through a network marketing system comprising approximately one million independent distributors who conduct business in 58 countries in the Asia/Pacific Rim, Europe and the Americas. In 2003, the Company had retail sales and net sales of $1.8 billion and $1.2 billion, respectively. For more information, visit www.herbalife.com.
Founded in 1996 and backed by prominent venture capital firms Summit Partners and TA Associates, WebSideStory is the leader in on-demand Web analytics. WebSideStory`s on-demand enterprise solutions provide actionable, real-time information about online visitor and customer behavior. More than 500 enterprises rely on WebSideStory`s solutions to sell more products and services, increase online lead generation, boost advertising revenue and enhance online customer support. Prominent analyst firms have consistently recognized WebSideStory as the No. 1 on-demand Web analytics provider by revenue. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: email@example.com. Web: www.WebSideStory.com. HBX is a trademark of WebSideStory. Other trademarks belong to their respective owners.
PRESS CONTACT: Erik Bratt, 858-546-0040 x365