April 9, 2004, 12:00 AM

Penney’s web sales grow at 5 times the rate of total sales

Web-based sales at J. C. Penney Co. Inc. in March increased more than 50% over March 2003, while companywide sales were up 10%, the company reported this week. Comparable department store sales were up 11.4%.

 

Web-based sales at J. C. Penney Co. Inc. in March increased more than 50% over March 2003, while companywide sales were up 10%, the company reported this week. Comparable department store sales were up 11.4%.

While the company does not break out Internet-only numbers, it reports that combined catalog/Internet sales were up 9.7% for the month, to $261 million from $238 million. The company said strong Internet sales reflected “positive customer response to expanded product offerings, value and convenience.” Department store sales in March were up 10.7% to $1.29 billion from $1.17 billion.

For the first nine weeks of the year, catalog/Internet sales were up 9% to $449 million from $412 million while total department store sales were up 11.2%, to $2.3 billion from $2.07 billion.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement