The social network says acquiring Gnip will help companies better understand what consumers and other brands are saying across Twitter.
Seeing what the end user sees
Gomez this week released Gomez Performance Network version 5.0 which integrates measures from within a firewall, from the Internet backbone and from Gomez’s network of end users into one user interface.
Understanding a web site’s performance from inside the firewall is important--but only to a limited extent. To get the real story on the shopper’s experience, retailers must measure from the end user’s computer. That’s the approach behind the newest version of the Gomez Performance Network service from Gomez Inc., an Internet performance monitoring and management company.
Gomez this week released Gomez Performance Network version 5.0 which integrates measures from within a firewall, from the Internet backbone and from Gomez’s network of end users into one user interface. “It gives retailers an additional degree of insight into how their web site is performing,” says Terry Meehan, director of strategic marketing at Gomez.
The value of understanding the experience from the end user’s point of view, he says, is that something that a retailer’s web staff may consider a minor event may actually be a major event when magnified through the Internet to the end user. “It could lower their threshold of what they consider a minor event,” Meehan says.
Users define the testing methodology and specify the number of Internet-connected PCs to be included in the test, as well as their geographic location and access mode, such as dial-up, low broadband and high broadband.
Because the information that GPN 5.0 requests can be created by business users without having to involve IT staff, the new release increases users’ productivity, the company says.
"Integrating last mile into GPN will enable us to more holistically capture and diagnose Internet performance issues so we can help our customers optimize delivery of their content to users wherever they may be," says Caine Hill, technical consultant at Akamai Technologies Inc., a provider of content acceleration services and a GPN 5.0 beta tester. "We especially like the new data analysis tools that provide breakdowns by the agent`s geographical location and last-mile bandwidth."