ANN ARBOR, MI (April 5, 2004) –ForeSee Results today announced that Lane Bryant®, a wholly owned subsidiary of Charming Shoppes, Inc., has engaged ForeSee Results to gauge customer satisfaction through their web channel.
“We have a very loyal customer base, but until now, have not had a good way to assess our customers’ online experience,” said Robin E. Baskin, VP of Internet Marketing for Charming Shoppes. “We’ll work closely with ForeSee Results to understand how we can improve our website experience to increase our customers’ satisfaction, which will directly support our overall business goals, not just online sales goals. The web is an integral part of our multi-channel marketing strategy, so it’s important to us that we explore ways to meet our customers’ needs and exceed their expectations on our website.”
By employing a methodology used at the University of Michigan for the American Customer Satisfaction Index (ACSI), ForeSee Results captures statistically reliable data in order to predict how changes and enhancements to a retail website will impact future behaviors, such as likelihood to purchase offline or online, or to recommend the site to others.
“We’ve seen the increasing role of the web in shaping consideration and purchase decisions among consumers,” said Larry Freed, President and CEO of ForeSee Results. “Measuring customer satisfaction online utilizing the ACSI methodology affords tremendous insight and continuous, real-time feedback about the things customers care about most in direct relation to what influences their behavior. Charming Shoppes sees the potential to leverage satisfaction on the web to build their overall business.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits, or recommend. Clients include Bluefly, Danskin, HSN, Hallmark Flowers and NHL among others. ForeSee Results, a privately held company co-founded by Compuware Corporation and CFI Group, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Charming Shoppes, Inc.
Charming Shoppes, Inc. is a leading women’s specialty apparel retailer in the United States, focusing primarily on plus-size women’s apparel through its three distinct brands: Lane Bryant ®, Fashion Bug ®, and Catherines Plus Sizes ®. With more than 2,200 retail stores nationwide, Charming Shoppes, Inc. celebrates the lives and fashion image of women wearing plus sizes with the very best service, fashion selection, value and fit.
Charming Shoppes, Inc. (NASDAQ: CHRS) was founded in 1940 and is headquartered in Bensalem, Pennsylvania. For more information, please visit www.charmingshoppes.com.
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