April 2, 2004, 12:00 AM

When in Rome ...

(Page 3 of 3)

Knowing how to communicate fluently in Internet language is an important aspect of implementing an information strategy with your users. Along with identifying relevant content for the users and integrating it with their process it establishes a dialog that moves anonymous e-shoppers into long-term relationships with providers who can speak their language.

 

Brendan Elliott is managing director of The Elliott Group, researchers and consultants who study consumers’ information use to help clients build better e-services. He can be reached at belliott@theelliottgroup.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bryan Gudmundson / E-Commerce

Which incentives are best at saving the sale?

It’s not necessarily the most valuable incentive that converts the best, a case study shows. ...

FPO

Heather Smith / E-Commerce

Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and ...

Advertisement