How often do retailers change their web sites and merchandising? The E-tailing Group finds out.
As the web retailing industry matures, retailers are slowly developing best practices. While years of experience have taught merchants the optimal frequency of store re-design and re-merchandising, no such knowledge has developed among e-retailers yet. And so Chicago-based consultants The E-tailing Group Inc. set out to learn how retailers approach certain online merchandising and site operation functions. More than 300 retailers replied to an online survey of 37 questions in 11 areas of operations and interest. Some of the results in site design and merchandising: