April 2, 2004, 12:00 AM

eBay leads the web in home and garden visitors

eBay home hosted 3.49 million unique visitors for the week ended March 21. Next retail home and garden site was HomeDepot.com with 1.02 million unique visitors, Internet traffic measurement company Nielsen/NetRatings reports.

Kurt Peters

Executive Editor

 

The home section of eBay led all web sites in total visitors to home and garden sites for the week ending March 21, Internet traffic measurement company Nielsen/NetRatings reports. EBay home hosted 3.49 million unique visitors that week. Next retail home and garden site was HomeDepot.com with 1.02 million unique visitors, followed by Lowes.com, with 913,000, HGTV.com, with 682,000 and PotteryBarn.com, with 371,000.

Women made up 55% of the visitors to home and garden sites, with 47% of all visitors being between 45 and 54 years old.

The top 10 Home & Garden advertisers by brand and impressions, according to Nielsen/NetRatings’ AdRelevance report for the week ending March 21 were:
Royal Philips Electronics, Norelco, 1,731
The Procter & Gamble Co., Bounty, 1,291
Georgia-Pacific Corp., Brawny, 1,117
MTD Products Inc., Troy-Bilt, 920
Brown-Forman Corp., Lenox, 860
Tupperware Corp., Tupperware, 503
Lennox International Inc., Lennox, 290
American Standard Companies Inc., Trane, 267
Bayer Corp., Premise, 136
Unilever, All, 119

 

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