March 31, 2004, 12:00 AM

Live-chat post-sale marketer inQ gets $4.5 million in funding

InQ, provider of after-sale live chat marketing for e-commerce companies, has closed a $4.5 million round of funding.

Kurt Peters

Executive Editor

 

Los Angeles-based inQ, provider of after-sale live chat marketing for e-commerce companies, has closed a $4.5 million round of funding led by Dolphin Equity and Hudson Ventures, the company reported today. The company says it will use the funding for additional staffing and support services to meet inQ’s client expansion.

Two-year-old inQ provides a live-chat system for up-selling and cross-selling web site customers after the sale has closed. InQ allows clients to select an up-sell offer from inQ’s branded partners or cross-sell their own products.

“Looking forward, I see inQ’s technology as a unique and effective way of interacting with customers. They are successfully creating the one-to-one conversation with the consumer, making for a valuable customer experience,” said Mark Brooks, partner at Dolphin Equity.

InQ delivers live chat-based up-sells and cross-sells via what it calls a “chatskins,” windows branded to match the look and feel of the participating web site’s confirmation page. InQ hosts the call centers, scripting, reporting and compliance related to the sale.

 

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