March 31, 2004, 12:00 AM

Circuit City will buy digital music provider MusicNow

Circuit City Stores Inc. has agreed to purchase MusicNow Inc., a digital music platform that operates an online music store and service with more than 40 channels of original music programming and content from all five major labels.

Kurt Peters

Executive Editor

 

Circuit City Stores Inc. has agreed to purchase MusicNow Inc., a digital music platform.

Chicago-based MusicNow, formerly known as FullAudio Corp., operates an online music store and service with more than 40 channels of original music programming and content from all five major labels--BMG, EMI, Sony Music Entertainment, Universal Music Group and the Warner Music Group--as well as the independent labels Koch and Sanctuary. Customers have the option of purchasing tracks and albums individually or of subscribing to MusicNow for unlimited access.

MusicNow, founded in 1999, is primarily marketed through distribution partners which include SBC Yahoo DSL, Charter Communications and Microsoft.

"We`re thrilled to be gaining the knowledge and expertise in the digital media space that MusicNow brings," said Fiona Dias, president of Circuit City Direct. "Circuit City will integrate MusicNow`s platform into CircuitCity.com as well as our nearly 600 Superstores across the country."

MusicNow will retain its own brand.

 

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