The search giant first rolled out yellow ad labels next to paid links on smartphones and tablets, and in recent months the labels have ...
Small businesses not on the pay-per-click bandwagon yet, says new research
Only 11% of small to medium-sized enterprises that have web sites and that responded to a survey report being aware of pay-per-click advertising, according to a survey just out from researchers The Kelsey Group and ConStat Inc.
Pay-per-click online advertising may be hot among online retailers--but the heat seems limited only to the larger or more sophisticated marketers, according to a survey just out from researchers The Kelsey Group and ConStat Inc. Only 11% of small to medium-sized enterprises that have web sites and that responded to a survey report being aware of pay-per-click advertising. Another 34% said they were interested in using pay-per-click.
Of those who use pay-per-click, the average business allocates 23% of its advertising to pay-per-click; 54% expect to expand their investment in pay-per-click over the next year and 56% believe that pay-per-click will become an important part of their advertising. In addition, 73% of respondents who are interested in pay-per-click expect to implement it within a year.
"These data show that PPC is an increasingly important part of an SME`s overall advertising program," said Greg Sterling, director of The Kelsey Group`s Digital Directories: Interactive Local Media Continuous Advisory Service. "PPC`s appeal is based in large part on the perception that it`s a low-cost means of customer acquisition."
Kelsey and ConStat specialize in serving small to mid-sized business with information on Yellow Pages, directory and online advertising. The survey of 460 small and mid-zed businesses with web sites was prepared for The Kelsey Group`s conference, "Drilling Down on Local Search: Drivers & Barriers to SME Adoption," March 30-31 in Santa Clara, CA.