March 1, 2004, 12:00 AM

Volkswagen rolls out web-based dealer network

Volkswagen of America has launched its first dealer in the new web-based Standards for Technology in Automotive Retail network, which is replacing a satellite network for connecting auto dealers, manufacturers and parts suppliers.

Kurt Peters

Executive Editor

Volkswagen of America has launched its first dealer in the new web-based Standards for Technology in Automotive Retail network, which is replacing a satellite network for connecting auto dealers, manufacturers and parts suppliers.

"Moving to a consolidated B2B Gateway has provided Volkswagen a platform for real-time, guaranteed communication with Volkswagen and Audi dealers, enabling real-time data exchange and providing a framework for future information exchanges," said Gerald Schunder, manager of dealer integration for Volkswagen of America.

The STAR network will provide dealers with a single access point for information on parts orders, warranty claims and communications with manufacturers, says Lisa Lai, vice president of marketing and operations for Cyclone Commerce, which provides STAR’s messaging platform.

"Volkswagen`s real-time network allows U.S. and Canadian dealers and suppliers to quickly get online and trading with minimal investment and far greater horsepower and functionality than the previous satellite-based system," said Gary Skladzien, service delivery manager for Gedas North America, the STAR systems integrator.

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