Capabilities include in-aisle printing, versatile branding options, and single-source item data for network of almost 2,500 grocery stores
SEATTLE, February 27, 2004 – AccessVia ® , the leading provider of automated sign printing solutions and electronic display technologies for retailers, today announced that The Kroger Co. has chosen dSIGN ® as the sign and label printing solution for its enterprise of more than 2,500 supermarkets and multi-department stores. The solution allows Kroger to deliver a common publishing tool to its stores while providing flexibility for a variety of sign formats and use scenarios.
AccessVia`s dSIGN, the leading software for in-store signage, offers retailers advanced product data delivery, enabling individual stores to create and print attractive and accurate shelf-edge signs and labels. dSIGN will also enable in-aisle printing, allowing store associates to use handheld devices to send signs directly to a printer simply by scanning a product`s bar code or shelf label.
Dean A. Sleeper, CEO of AccessVia, said, "An enterprise as sophisticated as Kroger needs choices. dSIGN`s template authoring tool, AccessVia Designer, allows Kroger to manage the presentation of data with an infinite variety of results and the kind of design capabilities you see in top desktop publishing packages. The value for Kroger is pairing that with the ability to use centralized corporate data for content consistency and accuracy."
AccessVia Web dSignShop ® was recognized in both 2002 and 2003 as a Microsoft® Retail Application Developer (RAD) Award winner. The Microsoft RAD Award highlights the most innovative Microsoft-based software solutions for the retail and supply chain industries.
AccessVia customers include Bed Bath & Beyond, LCBO, Petco, Safeway, Staples, SUPERVALU, Target and Walgreens.
Headquartered in Cincinnati, Ohio, Kroger (NYSE: KR) is one of the nation`s largest retail grocery chains. At the end of the third quarter of fiscal 2003, the Company operated (either directly or through its subsidiaries) 2,530 supermarkets and multi-department stores in 32 states under two dozen banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith`s, Fry`s and Fry`s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly, through its subsidiaries or franchise agreements) 798 convenience stores, 445 fine jewelry stores, 442 supermarket fuel centers and 41 food processing plants. The Company contributed $106 million to local communities and non-profit organizations in 2002. For more information about Kroger, please visit www.kroger.com .
With AccessVia solutions, the nation`s leading retailers transform the information in their product databases and use it in creative ways to communicate with their customers. AccessVia technologies enable automated consumer messaging, allowing retailers to reach buyers wherever they are. AccessVia systems are built on a flexible architecture that allows retailers to extract data with precision, automate its presentation, and then communicate it artfully to a variety of purchase environments. Fortune 500 companies at over 25,000 stores reach their customers daily with AccessVia solutions. For more information, visit www.AccessVia.com .
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For more information contact:
Gaylene C. Meyer