February 27, 2004, 12:00 AM

Women may be most web shoppers--but not at computer sites

Web shoppers may be more skewed toward women these days--52% female vs. 48% male--but shoppers at computer hardware sites are still mostly men. For the week ended Feb. 8, 55% of shoppers to the leading hardware sites were men, Nielsen/NetRatings reports.

Web shoppers may be more skewed toward women these days--52% female vs. 48% male--but shoppers at computer hardware sites are still mostly men. For the week ending Feb. 8, 55% of shoppers to the leading hardware sites were men, Nielsen/NetRatings reports. 76% were age 45 and older and 73% had household incomes of $25,000 to $100,000.

Apple Computer Inc.’s Apple.com led all computer web sites with 5 million unique visitors that week followed by Hewlett Packard, with 2.96 million, Dell Inc., with 2.3 million, Gateway Inc., at 481,000 and Sun Microsystems Inc. at 313,000.

Nielsen/NetRatings also reported that books, movies and music marketers had the most online ad impressions for the week ending Feb. 8, with 778.1 million. The Top 10 were:
Books, movies and music, 778.1 million
Miscellaneous services, 531.3 million
Flowers and gifts, 454.2 million
Personal care, 410.9 million
Auctions, 272.2 million
Apparel and jewelry, 221.2 million
Electronics, 177.6 million
Home improvement, 169.8 million
Domestics, 112.8 million
Automotive service and supply, 84.2 million

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