February 25, 2004, 12:00 AM

ChannelAdvisor Forms Alliance with Shopping.com

Paul Demery

Chief Technology Editor

New Agreement will Further Integrate Merchants` Product Listings Across Shopping.com

Research Triangle Park, NC - February 24, 2004 - ChannelAdvisor Corporation, a leading provider of enterprise solutions for online marketplaces, today announced that it has formed a strategic alliance with Shopping.com that enables merchants to reach millions of additional visitors from across the World Wide Web.

Through the alliance, ChannelAdvisor alleviates the challenges of managing data feeds and facilitates the listing of its clients` product data on Shopping.com, a provider of comparison shopping services. ChannelAdvisor Enterprise Catalog Syndication Edition allows merchants to extend their products and brands out to millions of consumers as an additional way to increase traffic to their own e-commerce site and convert site visitors into loyal customers.

"ChannelAdvisor has been an exceptional partner and we are very excited to bring its merchants` products to Shopping.com," says Nirav Tolia, Chief Operating Officer with Shopping.com.

"We continue to partner with the Internet`s leading services to make it easier for merchants to leverage shopping engines," says Scot Wingo, CEO and President of ChannelAdvisor. "Shopping.com is one of many shopping portals and content sites that ChannelAdvisor`s Catalog Syndication integrates with."

About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable industry-leading companies, small businesses and individuals to use online marketplaces to acquire customers and maximize inventory yield throughout the product lifecycle. Our solutions combine best practices, innovative software applications and integration technology to dramatically accelerate marketplace performance. ChannelAdvisor`s clients and strategic alliances include IBM, Dell, Sears, Motorola, eBay, Yahoo! and Amazon. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC. For more information, visit http://channeladvisor.com/.

Contact:
ChannelAdvisor Corp.
Ashley Trotter, 919-465-3541
ashleyt@channeladvisor.com

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