Limelight Networks Solves Multiple Download Dilemma with New "BulkGet" Technology
TEMPE, Ariz., – February 17, 2004 – Tempe-based Limelight Networks, a leading end-to-end digital delivery network, announced today it has recently deployed a pioneering technology that allows online music users to download an unlimited number of songs with a single mouse click, in contrast to multiple clicks typically required per individual song. Limelight Networks’ patent-pending BulkGet technology offers online music retailers the ability to provide consumers with fast access to complete CDs and song tracks, as well as intuitive media storage and retrieval capabilities.
"Traditionally, online music consumers could only download one object or song at a time. If a user wanted to download an entire CD with 15 songs, it could literally take up to 100 mouse clicks just to download and store that CD in a desired location," said Nathan Raciborski, BulkGet inventor and chief technology architect for Limelight Networks. "Our BulkGet technology enables users to conveniently download as many songs as they want with a minimal number of mouse clicks."
BulkGet technology makes legal media downloading more manageable by removing the multiple-click barriers thereby enhancing a customer’s online experience and driving return visits. In addition, BulkGet has intelligence to optimize downloads based on a user’s connection speed as well as a "resume" feature that captures remaining content should an Internet connection be lost in the middle of a download.
Limelight Networks provides digital delivery services to leading Internet music companies such as MusicMatch, Radio Free Virgin, Real Networks, and Jimmy Buffett’s Radio Margaritaville. Through in-depth experience working with such Industry players and a unique understanding of online music trends, Limelight Networks recognized the need to create a better download experience for end-users that content providers could deploy quickly. BulkGet was the solution.
Leading music download providers such as Liquid Digital Media and Canada’s Puretracks™ are the latest companies to begin utilizing BulkGet technology to enhance their online music delivery services, joining current users like BuyMusic.com and others.
"Limelight Networks’ technology offers a reliable and efficient means for online customers to buy large volumes of tracks and albums," said Derek van der Plaat, founder and co-CEO of Moontaxi, the parent of Puretracks. "The simplicity and improved customer experience that BulkGet provides will help drive more downloads and return visits to our service. Our partnership with Limelight Networks offers our customers a high-quality, simple and reliable download option backed by this innovative technology."
As a comprehensive download solution, BulkGet has no plug-in requirements or need for operating system additions, making it easy for any online media company to quickly customize and deploy the software into their media download services. Requiring only a Windows operating system and a connection to the Internet, BulkGet removes the need for more cumbersome applications that take up system resources and add complexity to the end user experience. BulkGet technology has successfully delivered millions of download media files since its introduction in August.
"With the recording industry increasingly offering online access to the content listeners demand, it’s important that the most efficient, affordable and reliable delivery systems be utilized to transfer that content," said David Rice, Limelight Networks vice president of sales and marketing. "Limelight Networks’ media routing and distribution services lower the costs associated with digital delivery. Combined with innovative download tools like BulkGet, our broad delivery platform enables legal download services to grow. In addition to music, we see many types of digital media from games to movies benefiting from our full line of delivery services today."
Founded in July 2001 by a team of entrepreneurial network experts with a 10-year-history of collaboration, Limelight Networks uses the most advanced digital network technology to help solve the online delivery challenges posed by large media objects. Limelight Networks moves content quickly and reliably across the Internet, while providing vital reporting tools and customer service to keep control in the hands of content providers.
About Limelight Networks
Privately-held Limelight Networks is the first comprehensive digital delivery network, providing essential media routing and distribution solutions that include live and on-demand streaming media, content delivery, storage and hosting as well as Tier-1 + bandwidth services. Leveraging an efficient network architecture with strategic distribution points around the globe combined with powerful content management and reporting tools, Limelight Networks enables some of the industry`s top content providers, webcasters and enterprise customers to reduce the cost and complexity of delivery - while ensuring unmatched performance. Limelight Networks` innovative delivery platform has been proven to dramatically cut the costs associated with e-commerce, distance learning, online entertainment and corporate connectivity. For more information, visit www.llnw.com.
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