A new Web-based direct marketing tool that allows brands to communicate with their customers locally more efficiently and cost-effectively
LANGHORNE, PA -- February 17, 2004 -- Harte-Hanks, Inc. (NYSE: HHS), announced today the launch of Allink® On Demand -- a new Web-based, data-driven marketing services solution that enables the design and execution of localized and customized mail and e-mail campaigns, around-the-clock from an online platform. Through a Web-accessible portal, local branches, dealerships, retail storefronts, and franchises, in numerous industries, are enabled to select from a variety of brand-approved creative templates, and customize them with pre-approved logos and messages. Using database marketing, audiences are targeted based on the client`s goals. And all of this is achieved at a fraction of what custom-designed campaigns would cost.
"Allink On Demand takes the strength of the corporate brand and places it in the hands of the local retail, branch and franchise managers who know best their customers," said Charles Dall`Acqua, corporate officer, and senior vice president, Harte-Hanks. "Allink On Demand provides an ideal solution for executing direct marketing programs at the most local level. Now local marketers can reach who they want, when they want, with customized, brand-compliant messages. The result is maximum return on and accountability to their database and marketing budgets."
For example, an automotive manufacturer would make the portal available to local dealers to create and execute a variety of direct mail, e-mail, fulfillment, and customer care programs to a customized group of buyers. A marketing list, loaded in the portal, and connected to a database, can be segmented by a broad range of targeting criteria, such as: purchase history, gender, geography, and more. With Allink on Demand, once a dealer has designed a mail piece, he or she can review and edit it online -- before it goes to print. Similar flexibility allows text and HTML e-mail messages to be designed, formatted and previewed. Further, previous campaign efforts are stored in an online database for response reporting, event analysis and messaging reuse.
Allink On Demand is available in three configurations (QuickStart, Enhanced, and Customized) to fit the needs and budget of any business that seeks a "full view" direct marketing solution.
All the marketing and data services executed by Allink on Demand are supported by Harte-Hanks, linking creative and production, account services, database management, analytics and more, making this services portal an important addition to the Harte-Hanks Allink Solutions Suite.
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