February 13, 2004, 12:00 AM

Barewalls.com improves site search to help drive up holiday sales 19%

By training its home-grown site search engine to build patterns of search results based on shoppers’ buying patterns, art retailer Barewalls.com helped to boost 2003 holiday sales by 19%.

Kurt Peters

Executive Editor

By training its home-grown site search engine to build patterns of search results based on shoppers’ buying patterns, poster art merchant Barewalls.com helped to boost 2003 holiday sales by 19% year-over-year, the retailer says.

“Our search and related items tools now sort search results according to popularity, based on what other customers have ordered,” a spokeswoman says, noting that the search engine was built and modified in-house. “We incorporate information about customers’ buying habits and favorites, and use it to steer people toward trends and patterns.”

Barewalls notes that the improved search was one of the key factors that led to increased order size and conversion rates leading to the hike in holiday sales.

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