Virtual Traffic Master will optimize Web-based marketing programs for world leader in cereal and convenience foods
Austin, Texas – February 2, 2004 – Manticore Technology, a leading application service provider of online marketing optimization software, today announced that The Kellogg Company has signed a multi-year contract to use Virtual Traffic Master™ to manage and optimize its online marketing initiatives, including consumer email campaigns and the company’s extensive corporate and product-specific Internet sites such as Keebler.com and Frootloops.com.
“Manticore Technology believes Virtual Traffic Master will allow The Kellogg Company to assess and improve its online marketing initiatives starting on day one,” said Nicholas Walker, chief executive officer of Manticore Technology. “By integrating email campaign management and web analytics in one easy-to-use tool, Virtual Traffic Master delivers actionable details about multiple Web-based marketing programs simultaneously working together to improve sales and revenue.”
Virtual Traffic Master provides The Kellogg Company with detailed metrics describing the success of its online marketing programs. Manticore Technology’s solution enables front-line decision makers to take immediate action based on real-time analysis that improves the effectiveness and results of various online initiatives. As a remotely hosted solution, The Kellogg Company was able to implement Virtual Traffic Master in a matter of hours, allowing Kellogg to focus on its core competence rather than investing weeks or even months in information technology.
Terms of the contract were not disclosed.
About Manticore Technology
Founded in 2001 and headquartered in Austin, Texas, Manticore Technology (www.manticoretechnology.com) is a leading application service provider (ASP) of online marketing optimization software. Manticore Technology is a self-funded company and is a member of the Austin Technology Incubator (http://ati.ic2.org/).