ANN ARBOR, MI (February 2, 2004) ForeSee Results announced today that they have been engaged to identify the key drivers of customer satisfaction that will increase conversion and retention on the Hallmark Flowers website.
“Customer satisfaction metrics will add a new attitudinal dimension to our understanding of the customer experience on our website,” said Pete Malone, President of Hallmark Flowers. “The ACSI technology provided by ForeSee Results scientifically translates customer feedback into actionable data we can use to pinpoint what elements of our website will have the biggest impact on changing behavior and improving retention.”
By employing a methodology used at the University of Michigan for the American Customer Satisfaction Index (ACSI), ForeSee Results captures statistically reliable datain order to predict how changes and enhancements to a retail website will impact future behaviors, such as likelihood to purchase offline, recommend the site, or buy online again.
“The Hallmark name is the gold standard in the industry for quality and customer loyalty,” said Larry Freed, President and CEO of ForeSee Results. “Measuring customer satisfaction utilizing the ACSI methodology is the gold standard for scientifically analyzing what elements of a website define quality for a customer and how loyal they will be in the future. We are pleased to work with Hallmark Flowers to help them strategically manage satisfaction of their online customers by blending our technology with their customer-focused business philosophy.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits, or recommend. Clients include Bluefly, Danskin, Home Shopping Network and NHL among others. ForeSee Results, a privately held company co-founded by Compuware Corporation and CFI Group, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Hallmark Flowers
Hallmark Flowers, launched nationally in April 2001, is a division of Hallmark Card, Inc, and is quickly growing in the competitive online floral business. Hallmark works with choice growers from the United States, Central America, South America, the Netherlands, and other flower-growing countries. www.HallmarkFlowers.com.
FOR MORE INFORMATION
Sarah Allen, 202-535-7800