CHICAGO, Jan. 22, 2004- CoolSavings, Inc. (OTCBB: CSAV), a leading online direct marketing and media company, has announced Christine McNicholas has joined the company as senior vice president of retail partnerships.
In this role McNicholas will lead CoolSavings` effort to build strategic relationships with major grocery retailers while leveraging the unique assets and experience that CoolSavings has gained over the last seven years as the leading source for targeted grocery coupons on the Internet. Further, McNicholas will facilitate CoolSavings` growth as a trusted partner to help grocery retailers build loyalty and interactive relationships with their best customers.
McNicholas brings to CoolSavings a unique understanding of how data can be strategically used to grow profits and customer loyalty, as well as years of experience working with leading companies in the consumer packaged goods and grocery retailer industries. Prior to joining CoolSavings, McNicholas was vice president of sales and marketing in the retail services division of Catalina Marketing Corporation. She also served in several sales and marketing capacities at Nestle Food Company. McNicholas received her bachelor of arts degree from Illinois State University in Normal, and her master`s of business administration degree from Loyola University in Chicago.
"Christine is an accomplished, results-oriented leader with a track record of high performance," said Matthew Moog, President and CEO of CoolSavings. "In addition to her proven marketing skills, Christine is a strategic thinker who understands how to effectively leverage data and insight to build customer relationships. She has an understanding of the unique issues that concern retailers."
"Grocery retailers are looking for ways to take Customer Relationship Management to a more strategic and profitable level," said McNicholas. "CoolSavings is the company to help grow these relationships while providing the opportunity to leverage the power of the Internet to improve the effectiveness of targeted communications and lower marketing costs."
"The younger consumer who is starting a family and buying their first home is more likely to be receiving news and information from the Internet, while becoming less reliant on the Sunday newspaper and the weekly grocery circular for savings," added McNicholas. "These consumers are also more likely to spread their purchasing power across a wider variety of trade classes. CoolSavings is uniquely positioned to help grocery retailers rebuild this shopper loyalty with efficient, relevant and timely content."
CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology, CoolSavings enables a wide variety of advertisers to identify and engage their best customers using highly targeted services such as printable couponing, lead generation, e-mail, category newsletters, direct mail and product sampling. CoolSavings` popular consumer savings destination, coolsavings.com, is ranked the #1 coupon site on the Internet by Nielsen NetRatings.* As of December 2003, more than 30 million U.S. households have registered with the CoolSavings` service, with nearly 12 million users active in the last 12 months.
*Nielsen/NetRatings, November 2003
CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.
Cautionary Note Regarding Forward-Looking Statements
Statements in this press release regarding CoolSavings` business that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the statements under "Business Outlook" and other statements regarding the CoolSavings` expectations, beliefs, hopes, intentions or strategies. Where possible, such forward-looking statements have been identified by use of words such as "project", "target," "forecast," "believe," "expects," and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause CoolSavings` actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, CoolSavings` to meet any debt repayment or equity redemption demands of its preferred stockholders, CoolSavings` ability to protect its patents, trademarks and propriety rights, the successful introduction of new products by CoolSavings, the ability to add new members, the ability to attract, assimilate and retain highly skilled personnel, and CoolSavings` ability to retain its advertisers. For further discussion of some of the risks, uncertainties and other factors which could cause actual results and performance to differ from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in CoolSavings` Form 10-Q for the quarter ended September 30, 2003, as filed with the SEC. Except as expressly required by the federal securities laws, CoolSavings undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or developments, changed circumstances, or any other reason.