Leader in relationship marketing names returning Epsilon alumna to lead CRM Strategy and Planning Group
Wakefield, MA -- January 16, 2004 -- Epsilon, a leading relationship marketing company, today announced that it has appointed Janice Rudenauer as senior vice president, CRM consulting. In this position, Rudenauer will lead the organization’s CRM Strategy and Planning Group.
Rudenauer brings nearly 18 years of experience in client and agency CRM consulting. A University of Massachusetts graduate, Rudenauer joins Epsilon’s Boston office, after recently leading consulting engagements with FleetBoston Financial and Wheelhouse Corporation. Prior to these engagements, she served as vice president, relationship marketing, then vice president, online intelligence, at Charles Schwab and Company in San Francisco. These posts followed her previous Epsilon tenure, where she was named vice president and general manager of West Coast business. Janice additionally spent time with McCann-Erickson, heading up their technology client business, and with Bronner Slosberg Humphrey in Boston.
According to Michael Iaccarino, president and CEO at Epsilon, "We’re tremendously pleased to have Janice return to our CRM Strategy and Planning Group at Epsilon, after several years of outstanding work in the industry. We know her well and her expertise in relationship marketing and loyalty management. She will help lead us to excellent opportunities, as she expands the group’s role."
Janice Rudenauer said, "Epsilon is optimally equipped to deliver on CRM’s true promise. Between our well-rounded people and capabilities across marketing, analytics and technology, Epsilon produces top results time and time again."
Epsilon, a Relizon company, is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients` customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C. Relizon acquired Epsilon in 2001.
For more about Epsilon, see www.epsilon.com.
Relizon helps customers achieve measurable results through business process improvements in document management, billing, and relationship marketing. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created an unbeatable portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet their business objectives, whether it`s improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational and industry expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year.
Relizon is headquartered in Dayton, Ohio. Visit us at www.relizon.com.