CWLocate Allows Retailers to View Inventory Availability Across All Sales Channels, Significantly Reducing Lost Sales and Increasing Revenue
NRF Convention & Expo, New York – January 12, 2004 - CommercialWare Inc., a leading provider of cross-channel retail management software, today introduced CWLocate, a merchandise location solution that reduces lost sales and optimizes inventory disbursement by allowing retailers and direct marketers to easily view inventory availability across all sales channels, such as retail stores and distribution centers. Whether deployed as a standalone solution or tightly integrated with CommercialWare’s CWDirect and CWStore, CWLocate greatly adds to the depth of the powerful cross-channel retail capabilities CommercialWare’s product portfolio offers to retailers and direct marketers of all sizes.
“Without a software solution to accurately locate inventory, many retailers lose sales because merchandise is not immediately available in the same location or channel where customers are shopping,” said Donny Askin, CEO of CommercialWare. “These retailers are forced to call store-to-store for the requested merchandise, or worse, inform customers the merchandise is no longer available. CWLocate demonstrates CommercialWare’s commitment to providing our customers with the most complete cross-channel retail solution based upon their most immediate pain points.”
When used with a call center, store point-of-service, e-commerce or other customer-facing applications, CWLocate enables retailers to reduce lost sales and improve customer service by offering more purchasing options, such as direct shipment, store pickup, and store shipments. In addition, by leveraging CWLocate’s statistical data, retailers can optimize inventory disbursement to ensure the appropriate stock levels in each saleable location. CWLocate seamlessly integrates with CWDirect, CommercialWare’s flagship order management, customer service and fulfillment solution, in addition to CWStore, its award winning point-of-sale (POS) and retail, back office solution.
Additional key features of CWLocate include:
- Product availability: Enables a search of all saleable locations for available inventory from any sales channel, store inventory available in close proximity to the customer’s address, and inventory available in direct distribution centers
- Multiple options to maintain inventory levels: Allows each location to provide real-time availability counts or scheduled inventory feeds
- Probable availability: Allows retailers to create flexible rules to project availability based on sell through rate, return rate, etc., inventory last updated date, product, product/location, location, location type, and system wide.
About CommercialWare, Inc.
Headquartered in Natick, Massachusetts, CommercialWare, Inc. is the leading developer of software solutions that offer cross-channel functionality to retailers and direct marketers - small and large, seeking to optimize transactions from all customer touch points. CommercialWare`s comprehensive portfolio of products provide cross-channel infrastructure linking all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare, the Brand in Cross-Channel Retail, offers a confluence of solutions that power more than 130 leading retail brands, including Abercrombie and Fitch, Starbucks, Party Land, Chico’s, J.Jill, Ritz Camera, JoS A. Bank, and Patagonia. For additional information, please visit www.commercialware.com.
Lois Paul & Partners