FORT MYERS, FL - December 30, 2003 - FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today pre-announced the official launch of FindWhat.com IntelliMapTM: an intelligent keyword bidding feature that seamlessly and automatically determines and maps together appropriate relevant terms for advertisers, which will simplify campaign management for them and should help to enhance the success of their FindWhat.com keyword campaign through increased, high-quality traffic. IntelliMap will be an integral part of the FindWhat.com service beginning January 10, 2004.
More advertisers are investing in keyword-targeted, search-based advertising -- according to the Internet Ad Revenue Report, keyword search continued to be the lead indicator of growth for the overall interactive ad industry, representing 31% of total ad revenues for the second quarter of 2003 (Source: Interactive Advertising Bureau and PriceWaterhouseCoopers, November 2003). FindWhat.com believes IntelliMap will further enhance the keyword search experience, both for advertisers and Internet searchers.
With hundreds of millions of unique search queries, it is simply impossible for advertisers to find and bid upon all relevant keywords. FindWhat.com IntelliMap essentially evaluates search behavior, cross references keywords and phrases that are fundamentally the same, and groups them together. As a result, advertisers avoid the guesswork associated with the myriad of permutations for each keyword or keyword phrase relevant to their business. Instead, IntelliMap allows advertisers to bid on one keyword and get highly qualified traffic from all variations of the searches that are essentially the same. Equally important, the Internet searcher, regardless of their search style, should receive more, highly qualified listings when searching on the FindWhat.com Network.
"FindWhat.com is devoted to continuously enhancing its performance-based marketing services," stated Jason Williams, vice president of strategic planning for FindWhat.com. "From either a bidding or search perspective, IntelliMap will play a significant role in our efforts to offer best-of-breed solutions that improve online marketing initiatives in the expanding pay-per-click, keyword-targeted advertising market."
FindWhat.com operates online marketplaces that connect the consumers and businesses that are most likely to purchase specific goods and services with the advertisers that provide those goods and services. Online advertisers determine the per-click fee they will pay for their advertisements, which FindWhat.com and its private-label partners such as Terra Lycos`s Lycos.com and HotBot distribute to millions of Internet users. The FindWhat.com Network includes hundreds of distribution partners, such as CNET`s Search.com, Excite, Webcrawler, MetaCrawler, Dogpile, and Microsoft Internet Explorer Autosearch. Advertisers bid against each other for particular keywords or phrases through an open, automated, bid-for-position system, where the advertisement of the website with the highest bid appears first, with all other advertisers listed in descending bid order. This cost-effective, pay-for-performance model allows Web advertisers to pay only for those prospects which click-through to their sites, and increases their potential for exposure through the millions of advertisements distributed throughout the network per day. More information on FindWhat.com is available on the Company`s website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect`" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com`s reports filed with the U.S. Securities and Exchange Commission, including Amendment No. 1 to Annual Report on Form 10-KSB for fiscal 2002 and the most recent quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com`s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
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