The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
The story about e-mail marketing:
What retailers should know about consumers’ attitudes toward e-mail.
DoubleClick Inc.’s fourth annual survey of consumer attitudes toward e-mail reports that e-mail marketing continues to be effective-46% of recipients purchased online or offline as a result of receiving an e-mail, for instance-but is still a minefield-36% of men and 32% of women define spam as any e-mail that tries to sell something. Knowing how customers react to e-mails can help retailers become better marketers. Here are some of the results of DoubleClick’s survey, conducted with Beyond Interactive and the NFO/Net Source consumer panel: