December 31, 2003, 12:00 AM

eBay takes commanding lead in visits to home-and-garden sites

eBay led all online retailers in the number of unique visitors to home-and-garden sites for the week ended Dec. 21, surpassing second-ranked Home Depot by more than three times, Nielsen/NetRatings reports.

Paul Demery

Managing Editor, B2B E-commerce

eBay Inc.’s eBay.com led all online retailers in the number of unique visitors to home-and-garden sites for the week ended Dec. 21, with 2.6 million, surpassing by more than three times second-ranked The Home Depot’s HomeDepot.com, which had 695,000, Nielsen/NetRatings reports.

 

Ranked third was Lowe’s Companies Inc.’s Lowes.com, with 637,000 visitors, followed by Home & Garden Television’s HGTV.com, with 472,000, and the Home & Real Estate section of AOL.com, with 427,000.

 

For the same week, the Norelco brand of Royal Philips Electronics garnered the most online advertising impressions, according to Nielsen’s AdRelevance report.

 

Following are the top 10 companies/brands with their respective number of impressions as compiled by AdRelevance:
Royal Philips Electronics/Norelco – 5.9 million;
Corning Inc./Steuben Glass – 4.1 million;
The Clorox Co./Glad – 3.1 million;
Tupperware Corp./Tupperware – 1.5 million;
Sancor Industries/Envirolet – 940,000;
The Procter & Gamble Co./Mr. Clean – 749,000;
A.A.A. Vacuum Cleaners/Dyson – 749,000;
Brown-Forman Corp./Lenox – 538,000;
The Procter & Gamble Co./Tide – 528,000;
American Standard Companies Inc./Trane – 515,000.

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement