December 31, 2003, 12:00 AM

CELEBROS ANNOUNCES ITS ADVANCED SEARCH & NAVIGATION SOLUTION IMPLEMENTED BY PERSONALCREATIONS.COM

Paul Demery

Chief Technology Editor

Leading online personalized gift retailer sees immediate jump in sales rate

Santa Barbara, CA, December 19, 2003 – Celebros Inc., a fast-growing provider of advanced search and retrieval solutions for online stores and e-commerce sites, announced today that Personal Creations, the leading online retailer of personalized gifts, has launched Celebros’ Qwiser™ Salesperson on its www.personalcreations.com site, having implemented the solution in less than one week.

Celebros provides the most cost-effective and precise advanced search and retrieval solution available in the market today. Patented natural language analysis, combined with automatic mapping of a store’s product catalog, translates into an enhanced online shopping experience for Personal Creations’ customers, and increased revenues for the store.

Personal Creations’ online store was named one of the "Top 50 Retailing Sites" by Internet Retailer magazine in its December 2003 issue. The company’s inventory consists of more than 2000 items; about 50% of its sales take place online. Personal Creations selected Qwiser™ Salesperson because it provided them with a quick-to-implement solution that enables their customers to explore their product line, and easily refine a search in order to find the product of their choice.

"We felt the immediate effect of Qwiser™ Salesperson in the rise in our conversion rate, measurable just days after integration. Celebros’ team whipped through the integration process, plugging into our existing user interface, and trained our technical and merchandising staffs. Based on its early performance, we’re expecting the Celebros solution to pay for itself in less than 1 month," said Geoffrey Smith, President of E-Commerce & Business Development at Personal Creations.

"Celebros is dedicated to providing advanced search and retrieval solutions that help improve the way online stores and e-commerce sites conduct business. It is a privilege to be part of Personal Creations’ award-winning web site, where our solution can profit both sides of the online retail equation – shoppers who find what they want and a store whose revenues increase," said Michael Crandell, CEO of Celebros, Inc.

About Celebros
Celebros (www.celebros.com) is a fast-growing provider of advanced search and retrieval solutions for online stores and e-commerce sites. Celebros is a privately held technology company headquartered in California with R&D; in Israel.

About Personal Creations
Personal Creations (www.personalcreations.com) is America`s #1 source for personalized gifts. Personal Creations is headquartered in Burr Ridge, IL.

For more information:
Michael Crandell
Celebros Inc.
mcrandell@celebros.com
T: 805-879-1750
F: 805-456-3870

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