December 22, 2003, 12:00 AM

Grocer Fred Meyer expands entertainment business online

Customers of supermarket chain and jeweler Fred Meyer can find a broader selection of music CDs, DVD movies and video games at the new online FMStore 24/7 than in the stores.

Kurt Peters

Executive Editor

 

With multiple departments selling products ranging from groceries to sporting goods to DVDs, Fred Meyer Inc. has only so much room to sell things in its 134 stores. Now customers can find more than 300,000 titles of video games and recorded music at the new online FMStore 24/7.

“The site supplements what’s in our stores and provides hard-to-find titles,” a spokesman says. “It lets us provide a deep electronic catalog.” Fred Meyer is a unit of the Kroger Co.

The FMStore also offers vinyl records, cassette tapes, out-of-print CDs and other products that can be difficult to find. Its search function lets shoppers search each product category in multiple ways, including by title, artist, genre, label and “just for kids.” Shoppers can also read reviews and ratings, listen to sample soundtracks and preview videos. Meyer outsources fulfillment for the FMStore to Alliance Entertainment Corp.’s AEC One Stop Group.

The FMStore is accessed through FredMeyer.com, where Meyer also sells gift cards for all Kroger Co. retail chains and jewelry through a link to its Fred Meyer Jewelers division’s FredMeyerJewelers.com. FredMeyer.com also provides direct links to online operations of Provide Commerce Inc. that sell flowers at Proflowers.com, steaks at UptownPrime.com and fruit at CherryMoonFarms.com.

 

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