Leading Apparel and Specialty Retailer Will Use WebSideStory`s HitBox to Improve Online Marketing ROI, Increase Browse-to-Buy Ratios
SAN DIEGO, CA (Dec. 15, 2003) WebSideStory (www.websidestory.com), Inc., the creators of HitBox® services, the standard for online marketing analytics and optimization, today announced that Wet Seal has selected its outsourced analytics solution to get a better return on investment from its Web presence. Wet Seal (Nasdaq: WTSLA) is a leading specialty retailer of fashionable and contemporary apparel and accessory items. The company currently operates a total of 623 stores in 47 states, the District of Columbia and Puerto Rico, including 488 Wet Seal stores, 104 Arden B. stores and 31 Zutopia stores. Wet Seal will use HitBox services to increase online sales at its flagship sites: www.wetseal.com and www.ardenb.com, including:
* Optimizing Search Engine Marketing - Wet Seal will use HitBox to measure the effectiveness of an extensive search engine marketing program it plans to launch in the next few weeks. The company will measure which search engines and which paid keywords drive the most traffic and sales.
* Improving E-Mail Marketing - Wet Seal will use HitBox to track customer e-mail effectiveness, including seeing which promotional offers drive the most product sales. The company also plans to send e-mail communications based on geographic segmentation.
* Streamlining Navigation - Using several HitBox capabilities, including link analysis and conversion funnel analysis, Wet Seal is able to see exactly how visitors and customers navigate its sites. Using this real-time information, the company has already begun streamlining navigation and increasing browse-to-buy ratios.
"Outsourcing to WebSideStory allows us to focus on what we do best: selling fashionable, high-quality clothes online," said Michael Relich, Chief Information Officer at Wet Seal. "HitBox is extremely simple and easy to use and has quickly become an integral part of our online operations."
HitBox (www.hitbox.com) is the industry`s most comprehensive outsourced Web analytics service, delivering actionable information about online visitors and customers. Some of the largest enterprises in the world use HitBox services to sell more products and services online, improve online lead generation, boost advertising revenue and enhance online customer support. HitBox requires no hardware or software investment, and can be implemented within days. All the information is collected in real-time and made available on demand through a convenient Web-browser interface.
"Wet Seal is one of the most prominent clothing retailers in the nation and we are happy to welcome them into the HitBox family," said Rand Schulman, Chief Marketing Officer for WebSideStory. "More and more, traditional retailers are beginning to understand that to get the most out of your Web site, you need best of breed Web analytics."
For more information about WebSideStory and HitBox, visit http://www.websidestory.com or call 888-844-8269.
About Wet Seal, Inc.
Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. The company currently operates a total of 622 stores in 47 states, the District of Columbia and Puerto Rico, including 485 Wet Seal stores, 106 Arden B. stores and 31 Zutopia stores. The company`s products can also be purchased online at www.wetseal.com or www.ardenb.com. For more company information, visit www.wetsealinc.com.
Founded in 1996 and backed by prominent venture capital firms Summit Partners and TA Associates, WebSideStory is the creator of HitBox, the standard for online marketing analytics and optimization. HitBox services provide actionable, real-time information about online visitor and customer behavior. Some 1,500 name-brand Web sites use HitBox enterprise analytics to optimize the performance of their online marketing, e-commerce and customer support initiatives. Altogether, the company has more than 400 enterprise clients, many of whom use HitBox on multiple properties. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: firstname.lastname@example.org. Web: www.HitBox.com or www.WebSideStory.com. WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.
PRESS CONTACT: Erik Bratt, 858.546.0040