December 17, 2003, 12:00 AM, say holiday sales running at twice last year’s pace

Several online retailers say holiday season sales are running far more than expected, up to double the holiday sales pace of last year. Shoebuy says December sales are up 100%; at sporting goods retailer Altrec, seasonal revenue is up 94%.

Paul Demery

Managing Editor, B2B E-commerce

Several online retailers in different categories say holiday season sales are running far more than expected, up to double the holiday sales pace of last year. Shoebuy says December sales are up more than 100% year-over-year, while sporting goods seller Altrec says holiday season revenue is up 94%.


" is experiencing an extremely robust holiday season with sales for the first half of December up over 100% from the same time last year," CEO and co-founder Scott Savitz tells Internet Retailer.


In addition to a better economic climate this year, e-retailers attribute their increased activity to several new ways of reaching out to customers. Savitz cites an expansion of available footwear to more $1 billion in inventory through drop-shipment arrangements with more than 200 brands, in addition to offering a 110% price guarantee and free shipping on orders and returns.

Shannon Stowell, co-founder and vice president of business development for, says holiday season visitation is up 24% over last year, thanks to two new holiday catalogs this year and more emphasis on paid search engine placement. "That has been key to our success this season," he says.

At REI Inc.’s and, holiday season sales are running at double-digit increases over last year, a spokesman says. He attributes part of the increases to this year’s offering of in-store pickup of online orders. In November, 42% of sales at sells overstock from REI’s stores and as well as directly from suppliers--were store-pickup orders. At, 20% of sales were in store-pickup orders.

REI’s online and store sales are also benefiting from increased purchases of online gift certificates, the spokesman says. says sales are surpassing its goals for this holiday season, which it partly attributes to its presence this year in’s Gourmet Foods section, a spokeswoman says, adding that customers appear to like the option of one-stop shopping for OmahaSteaks food products along with Amazon’s broad selection of consumer goods.



Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...