MarketLive(tm) Intelligent Selling(tm) System Provides Powerful Merchandising and Administration Capabilities
Petaluma, CA -- December 12, 2003 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has launched a new e-commerce website for natural skincare products producer Zia Natural Skincare (http://www.zianatural.com). The site is powered by the MarketLive(tm) v4 Intelligent Selling(tm) System, which provides a full range of online merchandising features, a comprehensive administration system, and a decision wizard feature that serves as the foundation for the site`s "My Consultation" product selection tool.
Zia Natural Skincare was founded in 1984 to offer consumers a natural, healthy alternative to mass-produced skin care products. Zia premium anti-aging products, cleansers, treatment masks, toners, cosmetics, sun care, and other products are sold through hundreds of natural products retailers across the country. The company is also highly committed to supporting its community of customers, many of whom have been Zia faithfuls for years, and to supporting the world community through donations to not-for-profit organizations. MML developed a site that strategically supports Zia`s retail sales by showcasing its unique products, driving traffic to retailers who sell their products, and serving as a resource of product information for customers. The MarketLive product also provides a full range of merchandising, content management, and other powerful functionality that turns the Zia website into a major sales channel.
The My Consultation feature is based upon MarketLive`s decision wizard technology. It provides a fast, convenient way for Zia customers to get customized recommendations for products according to their skin type, age, and needs. Results are delivered as product photos with brief descriptions, and all are linked to each product`s main page.
The entire site is easily administrable through MarketLive`s administration system, which allows the online merchant`s marketing staff to control every aspect of their online selling presence without the participation of programmers. The administration system enables full management of all product information, pricing, images, discounts, personalization, product groups, messaging, and much more. This gives Zia instantaneous control over its online brand presentation.
MML also provided complete website development and design. Easy navigation, brand-centric graphic design, and a template-based design approach create a positive customer experience and help increase customer satisfaction and loyalty. The site`s design and architecture provide an effective structure for Zia`s product-related content, helping boost customer confidence through ample product information. Expanded product information is available through a "More Info" button on every product page.
"We created the Zia website to clearly express Zia`s brand identity as a leading resource for quality natural products," said Ken Burke, Multimedia Live President and CEO. "The effectiveness of the site as an online sales channel is enhanced by the control Zia has over its online presentation, the ease with which customers can find what they need, and the content sections that express the company`s commitment to its customers and community."
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail, and manufacturing industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based, rapid e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine. The company has over 120 employees working with clients as diverse as General Motors, National Geographic, Electronic Arts, Norm Thompson, and The Swiss Colony. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.
Marketing Communications Manager