CELEBRATION, Fla.--Dec. 8, 2003--Demonstrating the power of innovative E-tailing support tools in a recovering economy, Channel Intelligence, Inc. today reported that its Channel Buy Links(TM) service surged past the $10 billion mark in FY2003 sales leads sent from its manufacturing client Web sites to online dealers.
The total value of leads received free of charge by dealers is 10 times greater than the $1 billion reported for the year ended September 30, 2002, and far eclipses the $500 million in leads through August 31 of last year.
Channel Buy Links, in operation just 18 months, is a service delivering hundreds of thousands of Web site sales leads to dealers. These leads are generated by major electronics and computer products brands. Some of the brands include 3Com, Viewsonic, Hewlett-Packard, Sharp, Iomega, NETGEAR, Maxtor, Samsung, Canon and Olympus.
Among those currently receiving leads through Channel Buy Links are dealers such as Best Buy, CompUSA, OfficeMax, Target, Circuit City, Insight, Zones, Sears, CDW, and Abt Electronics.
Prices of products chosen for investigation by online shoppers and which are carried and available at the destination dealer help quantify the total value of leads originating at Web sites of the company`s manufacturer clients.
"Interest is surging among manufacturers in our channel model," says Robert Wight, Chairman and CEO of Channel Intelligence. "The growing popularity of Channel Buy Links is reflected through the 10-fold increase in sales leads our manufacturing clients have delivered free to dealers this fiscal year."
Because the holiday shopping season is so crucial for channel marketers, Wight believes the sales lead delivery system is ideal for putting interested buyers one click away from dealers` buy pages offering electronics and computer products.
"Manufacturers are seeing a powerful advantage in the way our channel model directly links shoppers at their Web sites to specific dealers carrying and stocking the items."
Channel Buy Links are product-specific links that elevate the focus of online shoppers past the information-gathering phase normally done at a consumer goods manufacturer`s Web site directly to the buy page at dealers. The service is easy to implement by the manufacturer, and requires no action on the part of the dealer to participate.
"Shopping cart abandonment rates have plagued E-tailing in general," Wight says. "However, by using Channel Buy Links and following our recommendations, we think our manufacturer clients can lower abandonment rates by as much as 15 percent, yielding a sales conversion rate that is four to 10 times higher than industry standards."
About Channel Intelligence, Inc.
Channel Intelligence, Inc. develops services that improve the online sales process between manufacturers, dealers and consumers. These services allow manufacturers and dealers to capture incremental sales, reduce shopping cart abandonment and refine product flow through the channel, all while improving the online shopping experience for the customer. Channel Intelligence, Inc., is privately held by Aweida Ventures, New South Ventures, private investors and management. For more information, contact: Channel Intelligence, Inc., 1180 Celebration Blvd., Celebration, FL 34747; phone 321/559-2300; fax 321/559-2379; http://www.channelintelligence.com.
Channel Intelligence, Inc.
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