-- Chestnuts Roasting By An Open Netflame ® --
Mountain View, CA – December 9, 2003 – Fireclick, a provider of comprehensive yet easy-to-use Web analytics solutions, today announced a sleigh full of new customers had deployed the company’s Netflame Web analytics service to prepare for a highly anticipated online holiday shopping season. This time of year is indeed a magical time for retailers and the 2003 holiday ramp-up provided Fireclick with a Q3 that resulted in revenue growth of more than 130% from the year-ago period and almost 30% more than the most recent quarter. This marks the company’s eighth consecutive quarter of record-breaking revenue and customer adoption.
Joining the rapidly growing roster of Fireclick customers are dozens of leading multi-channel retailers including Gap, Banana Republic, Old Navy, Famous Footwear, Florist.com, Cornerstone Brands’ TravelSmith, InterVideo, DivX, Executive Essentials, PaperZone, MPSuperStore.com, Jos. A Bank, Mobility Electronics, AtomicPark, and more.
Holiday shopping traffic monitored by the Netflame service for the past two seasons has quadrupled each year. This year Fireclick anticipates a 5X increase in holiday traffic over 2002, and has provisioned enough capacity for more than 10X, indicative of customer growth and bullish holiday season projections.
"Fireclick is privileged to deliver the power of Web analytics to such a diverse and substantial group of online innovators," said Ram Srinivasan, President and Chief Executive Officer of Fireclick. "By making the deployment and use of Web analytics a snap, especially during this hectic holiday season, we have been able to demonstrate our expertise and establish ourselves as an emerging leader. Because of this strong position, we continue to attract new businesses to our growing list of name brand customers. Companies partner with Fireclick because of our focus on making things easy while providing unparalleled customer support and service. Our customers expect yet another banner year as their percentage of on-line business continues to grow."
Fireclick: Analytics Made Easy
The Web analytics market space remains fragmented and confusing for customers with dozens of vendors extolling the virtues of their latest new feature. Fireclick has taken a fundamentally different approach to meeting customer’s demands by delivering a service that is easy to deploy and maintain, simple to use, and requires zero maintenance.
Fireclick’s unique features are based on the real needs of online retailers and content sites. One example is the Fireclick Index, a reporting tool provided free to all Netflame customers showing how their site is performing in comparison to other sites. Online businesses can compare their traffic, orders and conversion rates to all other online businesses, or only to those in their specific vertical industry, apparel or specialty retail for example.
Netflame is assisting over 300 Web sites of all sizes and in diverse industries to improve their performance and achieve online success. Current customers include leading retailers such as Lillian Vernon, Guess, RadioShack, Puma, Bed, Bath & Beyond, Tower Records, Ann Taylor, Patagonia, Blair, American Eagle Outfitters, Venus Swimwear, and many more.
For more information, or for a free 15-day trial of one of Netflame’s services, please contact salesinfo@fireclick.com
About Fireclick
Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick provides a comprehensive yet –easy-to-use Web analytics solution that enables online businesses to improve overall operating results. By providing e-businesses with real-time actionable information about their customers, Fireclick’s flagship offering, the Netflame® application service helps create a better experience for site visitors. Online businesses are rewarded with more site traffic, increased revenues and greater profits. Visit them at www.fireclick.com.
Fireclick and Netflame are registered trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
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