December 8, 2003, 12:00 AM

Circle K re-tools web site to focus on local store promotions

Circle K has re-tooled its web site to support local promotions throughout its chain of more than 2,000 c-stores. The site lets shoppers print store coupons and offers a ZIP code-based store locator to search for promotions in their local stores.

 

Circle K Corp. has re-tooled its web site to support local promotions throughout its chain of more than 2,000 convenience stores. The site, CircleK.com, lets shoppers print store coupons and provides a ZIP code-based store locator to search for promotions in local stores.

"The biggest challenge for retailers, particularly in the convenience store industry, is using the web to drive visitors to stores in a way that is simple, quick and relevant to the individual," said Brad Beranek, web services director. "We believe site visitors will care most about specials, promotions and events that are happening at the one or two Circle K locations where they shop."

The new site also lets shoppers request e-mailed information about local store promotions. Catering to many of its customers who travel, the site also lets shoppers print out detailed maps showing how to find each Circle K store. The store locator identifies the specials available in each store and indicates available services, such as car washes and Internet access on ZapLink kiosks. Circle K operates nearly 1,700 company-owned stores in 16 states; there are also more than 300 independently owned Circle K franchises.

CircleK.com’s redesign was handled by a Phoenix-based team of web site development firm Mighty Interactive, e-marketing consulting firm Sitewire and graphic design firm B12.

Circle K is owned by ConocoPhillips, which has agreed to sell Circle K to Canada-based Alimentation Couche-Tard Inc. The sale is expected to close this month.

 

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