Upscale TV and Internet Retailer Chooses BusinessObjects Enterprise 6
San Jose, Calif. – December 4, 2003 -- Business Objects (Nasdaq: BOBJ; Euronext Paris ISIN code FR0004026250-BOB), the world’s leading provider of business intelligence (BI) solutions, today announced that ShopNBC, an upscale TV and Internet retailer, has selected BusinessObjects™ Enterprise 6 as its business intelligence standard. ShopNBC selected BusinessObjects Enterprise 6 over several products from competing BI vendors.
ShopNBC will rollout Business Objects solutions to its merchandizing, sales, management, finance, and IT departments. The first phase of deployment will be to the merchandizing area, where ShopNBC will use BusinessObjects Enterprise 6 for customer relationship management. ShopNBC is broadcast into nearly 60 million homes and is a 24-hour, seven-day-a-week operation with customers nationwide. Using Business Objects, ShopNBC will learn more about what items customers are purchasing, and in what regions.
“We feel business intelligence can improve operational efficiencies at ShopNBC, and Business Objects was the obvious software choice to help us do that,” said Steven Danker, senior vice president and CIO at ShopNBC. “We chose Business Objects because it is a comprehensive solution, offering us a common platform for internal data analysis, automated information distribution, eliminates the IT report bottleneck, and offers strong security which integrates with our corporate security structure.”
“Business Objects provides ShopNBC with the tools to assist in more effectively managing their operations and improving overall profitability,” said Chris Caren, vice president of product marketing for Business Objects. “Having a fully-integrated business intelligence solution enables them to gain one version of the truth to more quickly identify and exploit business opportunities. By helping ShopNBC reduce costs, control inventories, and more precisely market to consumers, Business Objects is playing a key role in helping companies like ShopNBC boost their bottom line.”
ShopNBC is the nation`s fastest growing shopping network reaching about 60 million cable and satellite households (DirecTV Channel 370, Dish Network Channel 228). ShopNBC is broadcast 24 hours a day, 365 days a year, and is simulcast live on the Web at ShopNBC.com.
About Business Objects
Business Objects is the world`s leading provider of enterprise business intelligence (BI) solutions. Business Objects enables organizations to track, understand, and manage enterprise performance. The company`s solutions leverage the information that is stored in an array of corporate databases, enterprise resource planning (ERP), and customer relationship management (CRM) systems.
Popular uses of BI include management dashboards and scorecards, enterprise performance management applications, customer intelligence applications, enterprise reporting, financial reporting, and both customer and partner extranets. These solutions enable companies to gain visibility into their business, acquire and retain profitable customers, reduce costs, optimize the supply chain, increase productivity and improve financial performance.
Business Objects provides the industry`s most integrated business intelligence suite, called BusinessObjects Enterprise 6. This suite includes the industry`s best web query, reporting, and analysis; the most advanced and complete suite of analytic applications; and the best connectivity to packaged applications.
Business Objects has more than 18,000 customers in over 80 countries. The company`s stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (ISIN: FR0004026250 - BOB). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com