Avalanche of Sales Hits BackcountryStore.com

166% sales spike makes company almost as happy as the 8 feet of early powder

HEBER CITY, Utah (Dec. 4, 2003) - The analysts pegged it. The beginning of the holiday shopping season is going off, and cyberspace is no less crowded than the malls. This November, sales at BackcountryStore.com were up more than 166% over last November, bringing a record number of orders and the company’s largest one-day revenue generator.

For a company used to triple-digit growth, the 166% bump was even more than they expected. John Bresee, BackcountryStore.com’s vice president of business development, attributes the huge sales spike to overall growth of the online sporting goods market, the recovering economy, BackcountryStore.com’s first direct mail catalog and other new marketing initiatives.

“We have been putting out buckets all year for when it rained,” said John Bresee, BackcountryStore.com’s vice president of business development. “Well, it’s pouring and we put our buckets in the right places.”

Some of the buckets Bresee is referring to include a data sniplet generator they developed for online affiliates; new marketing programs with Yahoo!, Amazon.com and eBay; their improved newsletter and new categories to the store such as the paddle sports category and an expanded kids’ category.

Sales of hard goods such as skis and snowboards are up considerably, as well. BackcountryStore.com has been the online pioneer in winter hard good sales, proving that quasi corporate ski bums in customer service (gear experts, as they’re called) really make the difference. Their knowledge and enthusiasm has won the trust of industry leaders like Burton, Atomic, K2, Salomon, and Rossignol among others.

About BackcountryStore.com, “We use the gear we sell”:

Named one of the top 50 ecommerce sites in 2002 by Internet Retailer magazine, BackcountryStore.com sells high-end, technical gear for backcountry adventures, including skiing, snowboarding, climbing, trail running, camping, hiking and adventure travel. The company was founded in 1997 and is staffed by backcountry veterans and gear fanatics who understand the importance of choosing the right gear. BackcountryStore.com is located in the foothills of the Wasatch Mountains in Heber City, Utah and at www.backcountrystore.com.