The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Black Friday happens online, too, Hitwise reports
As a percentage of all U.S. Internet traffic, traffic to retail web sites increased by 14.58% for the week ending Nov. 29, Hitwise reports.
Holiday shopping may start earlier online than it does in stores, but there was still a big spike in traffic to retail web sites last week, the traditional kick-off for Christmas shopping, reports Internet traffic monitoring and analysis company Hitwise. As a percentage of all U.S. Internet traffic, traffic to retail web sites increased by 14.58% for the week ending Nov. 29, Hitwise reports.
On the Friday after Thanksgiving, retail traffic accounted for 8.96% of all traffic, up from 6.74% a week earlier.
The retail categories that experienced the largest increase in U.S. visits on Friday were House & Garden, up 19%, Books, 15.7%, Health & Beauty, 14.7%, Wholesale & Relationship Sales, 10%, Office Supplies, 9.9%, Rewards & Directories, 9.2%, Apparel & Accessories, 7%, and Department Stores 5.5%.
Retail categories that experienced a decrease in U.S. visits on Friday were Flowers & Gifts, down 21.4%, Computers, down 15%, Appliances & Electronics 13.7%, Automotive 13.7% and Video & Games 12.7%.
Hitwise reports that BestBuy.com led in the appliances and electronics category, with 28.54% of all traffic to such sites. Next was CircuitCity.com at 17.3%, followed by:
Sprint PCS, 9.92%
Sony Style, 3%
Fry’s Outpost.com, 1.55%
Virgin Mobile USA, 1.23%
The average session at an appliance and electronics site lasted 8 minutes 50 seconds, 46 seconds longer than the week before.