Unique Study Reflects Quality of Traffic from Major Search Engines, According to WebSideStory’s StatMarket
(SAN DIEGO, CA - Nov. 26, 2003) In a independent study of millions of visits to Web sites selling consumer electronics and gift items, WebSideStory, Inc. (www.WebSideStory.com), the leader in online marketing analytics and optimization, today announced that from May-October 2003, visitors from CNET.com`s search engine had the best visit-to-order conversion ratio. CNET`s conversion ratio was 28% higher than the conversion rate from the next most efficient search engine. CNET topped the list with 1.64 % of all visitors converting to immediate orders, followed by AOL (1.28 percent), Overture (1.25 percent) and iWon (1.15 percent), according to the new study by WebSideStory`s StatMarket (www.StatMarket.com), a leading authority on global Internet user trends. The data for the study is based on more than 10 million search engine visits to prominent e-commerce sites, which sell a broad range of gifts and electronics products and services. These sites use WebSideStory`s HitBox Web analytics services (www.HitBox.com).
Search Engine; Gifts/Electronics Sites Order Conversion Ratio
"StatMarket has always been a leading source of reliable data on the quantity of visitors that search engines refer to other sites globally," said Geoff Johnston, vice president product marketing for StatMarket. "This new study focuses on the quality of the visitors the search sites are delivering."
The data on visitors to electronics related sites is part of a larger study on visit-to-order conversion ratios from search engines to e-commerce sites overall. The full study from StatMarket analyzes more than 29 million visits from hundreds of search engines worldwide to dozens of prominent e-commerce sites. The search engine visits include those generated by both paid search keywords and organic listings. All orders resulting from search engine visits were generated in the same session. The study does not include shopping-specific search engines.
A complete analysis and ranking of the top converting search engines, including data on fashion and apparel sites and overall conversion numbers, is available exclusively through a new report, "What Converts Search Engine Traffic," authored by Future Now, Inc., a New York City marketing firm. To get more information about ordering this report, go to www.StatMarket.com. For more information about WebSideStory or HitBox services, please visit www.WebSideStory.com or call 888.844.8269.
Founded in 1996 and backed by prominent venture capital firms Summit Partners and TA Associates, WebSideStory is the creator of HitBox, the standard for online marketing analytics and optimization. HitBox services provide actionable, real-time information about online visitor and customer behavior. Some 1,500 name-brand Web sites use HitBox enterprise analytics to optimize the performance of their online marketing, e-commerce and customer support initiatives. Altogether, the company has more than 400 enterprise clients, many of whom use HitBox on multiple properties. WebSideStory has received numerous awards, including Deloitte & Touche`s Fast 500 Award, recognizing the fastest growing technology companies in the nation. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: firstname.lastname@example.org. Web: www.HitBox.com or www.WebSideStory.com. WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.