November 25, 2003, 12:00 AM

Sears.com offers Thanksgiving Day incentives; Fields.com boosts products

Sears hopes to spur online sales by making post-Thanksgiving sale prices available at Sears.com on Thanksgiving. It’s also offering free shipping for the day via a mail-in rebate. Fields.com has added 50,000 SKUs.

Kurt Peters

Executive Editor

Sears.com revamp is paying off for parent Sears, Roebuck and Co. in more sales. Sears today reports that it expects combined sales at Sears.com and LandsEnd.com to exceed $5 million in one-day sales over the Thanksgiving weekend.

The company reports that sales at Sears.com have grown 40% over last year’s level. The company launched a redesigned site in September.

Sears hopes to spur online sales by making post-Thanksgiving sale prices available at Sears.com on Thanksgiving, the first time it`s made post-Thanksgiving prices available early. Customers who buy on Thanksgiving will receive a mail-in coupon to receive a rebate on shipping costs.

"By offering these sale items a day earlier, we hope our customers make Sears and Sears.com their primary shopping destination this holiday," said Bill Bass, vice president/general manager of Sears Customer Direct.

Marshall Field`s today said it has added 50,000 SKUs to its online assortment, adding products based on customers’ most popular search terms. The new products broaden the assortment in home and fashion and include such brands such as Wedgewood, Calphalon, Donna Karan Home, Dana Buchman, Eileen Fisher and Sigrid Olsen. For the first time, Fields.com will sell shoes, including Stuart Weitzman, Cole Haan and Naturalizer brands.

It also has revamped its online gift registry and is offering free shipping on purchases of $75 or more through Dec. 15. Fields.com is built on the Amazon platform.

 

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