Leading E-Tailer Uses HitBox to Ensure That Web Site, Marketing Programs are Fully Optimized Entering Key Shopping Period
SAN DIEGO, CA (Nov. 23, 2003) FurnitureFind.com, a leading online furniture retailer, has selected WebSideStory`s outsourced Web analytics service to ensure that its Web site and its marketing programs are fully optimized to achieve maximum sales conversions this holiday season, WebSideStory announced today.
"We are ready to go," FurnitureFind.com President Pamela Durkin said. "This will definitely be our best holiday ever. HitBox has proved to be an outstanding investment. It gives us insight we never had before and allows us to better understand what works and what doesn`t."
HitBox is WebSideStory`s (www.websidestory.com) flagship product and the standard for online marketing analytics and optimization. FurnitureFind.com is using the outsourced service to optimize three critical areas:
* Optimize Site Navigation - Using multiple reports, including HitBox`s link analysis feature, FurnitureFind.com has eliminated unnecessary links and cleared bottlenecks to ensure that customers are able to find what they want and enter the purchase process as easily as possible.
* Optimized Keyword Program - Using HitBox, FurnitureFind.com has narrowed its list of paid keywords to focus on those that deliver the most traffic and sales.
* Optimized Affiliate Banners - FurnitureFind.com is currently using HitBox to test various affiliate banners and see which ones deliver the best conversion rates.
Easy to implement and easy to use, HitBox (www.hitbox.com) is the industry`s most comprehensive outsourced Web analytics service, delivering actionable information about online visitors and customers. Some of the largest companies in the world use HitBox services to measure marketing ROI, improve browse-to-buy ratios, optimize merchandising strategies and pinpoint online-revenue enhancing opportunities. HitBox requires no hardware or software investment, and can be implemented within days. All the information is collected in real-time and made available on demand through a convenient Web-browser interface.
"One of the most important things an e-tailer can do is make sure they are properly optimized for the holiday season," said Rand Schulman, chief marketing officer for WebSideStory. "We are proud to help fuel FurnitureFind.com`s success. We wish them a prosperous holiday and new year."
For more information about WebSideStory and HitBox, visit http://www.websidestory.com or call 888-844-8269.
FurnitureFind.com is a leading national online home furnishings retailer. Since 1996 the company has successfully combined its 50 years of traditional furniture retailing experience with numerous proprietary processes and technologies providing consumers with a convenient, information rich, shopping and fulfillment experience. With over 100 home furnishings brands showcased in FurnitureFind`s e-catalog, the company`s selection is unsurpassed. The company was picked by Inc. magazine as one of the 500 fastest growing companies in America, winning a slot on the prestigious Inc. 500 in 2003. For more information about FurnitureFind.com, visit www.furniturefind.com, or call 800-362-7632.
Founded in 1996 and backed by prominent venture capital firms Summit Partners and TA Associates, WebSideStory is the creator of HitBox, the standard for online marketing analytics and optimization. HitBox services provide actionable, real-time information about online visitor and customer behavior. Some 1,500 name-brand Web sites use HitBox enterprise analytics to optimize the performance of their online marketing, e-commerce and customer support initiatives. Altogether, the company has more than 400 enterprise clients, many of whom use HitBox on multiple properties. WebSideStory has received numerous awards, including Deloitte & Touche`s Fast 500 Award, recognizing the fastest growing technology companies in the nation. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: email@example.com. Web: www.HitBox.com or www.WebSideStory.com. WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.