New Web-Wide Online Marketing Intelligence Product Brings Superior Value to Advertisers and Agencies
PASADENA, Calif., November 20, 2003 -- Overture Performance Marketing, a division of Overture Services, Inc., today announced the launch of Marketing Console, an online integrated marketing intelligence product that enables advertisers to easily measure the performance of their marketing campaigns across all online channels.
The launch of Marketing Console furthers Overture`s ongoing effort to extend value to advertisers through product innovation. Marketing Console also builds on Overture`s leadership in online marketing by providing advertisers the ability to easily:
* Measure Web-wide campaign effectiveness by tracking which campaigns, channels, and creative are generating the most cost-effective leads and conversions on their Web sites;
* Monitor the performance of all of their online advertising relative to standard marketing metrics, including Cost Per Acquisition (CPA), revenue generation and Return on Advertising Spend (ROAS);
* Integrate campaign cost data;
* Determine the length of their sales cycle and monitor how effectively their sites convert visitors into sales; and
* Determine how many new and repeat leads/shoppers access and convert on their sites.
"Our goal is to help advertisers and agencies focus on the right metrics to make more effective marketing decisions,¡¨ said Steven Mitgang, senior vice president and general manager of Overture Performance Marketing. "Marketing Console provides advertisers with an easy-to-use dashboard to track all of their online marketing spend in a comprehensive manner."
Marketing Console is designed to address challenges expressed by many advertisers, including the growing complexity of online marketing, poor visibility into performance of various marketing tactics, unmeasured value from campaign investment and lost opportunities for growth.
The product offers advertisers a straightforward set of reports covering all of their online tactics, including an overall campaign summary and additional reports measuring campaign performance, visitor search behavior and site traffic quality. This enables advertisers to save time, maximize their advertising dollars, improve conversion rates and ultimately assess the lifetime value of their customers.
Marketing Console will soon be available in the U.S. directly through Overture Performance Marketing and through select strategic Overture partners.
Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., is a global leader in commercial search services on the Internet. Overture pioneered commercial search by aligning the interests of consumers; its more than 100,000 active, paying advertisers; and its worldwide distribution partners, including major Web portals, ISPs and other heavily trafficked destination sites. The company offers a full suite of Internet search products and search-related services. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, Calif. The headquarters for Overture`s non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit www.overture.com. Overture is a service mark of Overture Services, Inc.
Gaude Lydia Paez
Yahoo! Investor Relations:
Cathy La Rocca