Westland, MI -- Nov. 14, 2004 -- Kowabunga Technologies has just released the Enterprise Edition of its MyAP Affiliate Tracking and Management system. With over 1800 clients, MyAP is the recognized leader in private affiliate tracking and management solutions. MyAP provides reliable real-time reporting, tracking and communications for managing affiliate relationships. Enterprise Edition adds the tools necessary to manage large-scale corporate affiliate programs requiring SKU based integration and tracking.
"Our larger customers loved the flexibility in managing affiliates, real-time sales and commissions reporting together with integrated email management for affiliates communications," says Todd Farmer, CEO of Kowabunga. "To really extend MYAP to manage large-scale affiliate programs our customers asked for the ability to designate marketing material, track sales and apply commissions down to the SKU level. MYAP Enterprise addition has fulfilled those requests and the response has been very positive."
An Ad Tracking Module for tracking advertising not tied to affiliates is also included. The ability to provide true ROI statistics to marketing departments by tracking online and offline sales (fax, phone, mail, etc.) whether tied to an affiliate id or ad source code means that all sales are applied to the appropriate affiliate or marketing vehicle. Tracking and analyzing online and offline advertising in one cost effective and easily managed system is what Kowabunga has achieved in MyAP Enterprise Edition.
"In most cases we can have the client up and running within 24 hours," says Jeff Doak, CTO. "Since all MyAP applications and data are installed, run and managed remotely on our servers, the set-up is fast and enables our customers to concentrate on managing affiliate relationships instead of IT resources." MyAP Enterprise tracks sales by seamlessly integrating with virtually every eCommerce system available - including most hybrid and custom in-house systems.
The MyAP model of affiliate management differs from models such as LinkShare and Commission Junction where the "network" owns the relationship. MyAP users generally cultivate a more collaborative affiliate relationship similar to how customer relationships are developed. The MyAP solution enables frequent and targeted communication and education via its Email Marketing module and pertinent real-time feedback and statistics through the Reporting module. Kowabunga believes that this relationship is the key to developing and maintaining productive affiliates.
"Our goal has always been to provide our customers flexible tools to manage their affiliate relationships in a manner unique to their business model," says Todd Farmer. "MyAP Enterprise Edition enables this flexibility and tracking down to an even more finite level, the SKU level."
MyAP is backed by a 30 day, 100% satisfaction guarantee. For a demonstration or information on MyAP Enterprise or other MyAP solutions, visit www.myap.com
Todd Farmer, CEO
962 Newburgh Rd
Westland, MI 48185