November 14, 2003, 12:00 AM

eBay leads apparel and accessory site traffic, reports Nielsen/NetRatings

EBay’s clothing, shoes and accessories site drew 2 million visitors the week ending Nov. 2, while eBay’s jewelry and watches section drew 1 million visitors.

Kurt Peters

Executive Editor

 

EBay.com, which usually leads Nielsen/NetRatings’ rankings of web sites by visitors in many categories, claimed the Nos. 1 and 2 spot this week in Nielsen/NetRatings’ measure of apparel/beauty destinations on the web.

EBay’s clothing, shoes and accessories site drew 2 million visitors the week ending Nov. 2, while eBay’s jewelry and watches section drew 1 million visitors. The three other largest apparel and beauty sites that week were far behind, with No. 3 InStyle drawing 483,000 unique visitors, Avon, 474,000 and Old Navy, 398,000.

Average visit varied widely, with shoppers spending an average of 24 minute 26 seconds at Avon.com and 2 minutes and 45 seconds at InStyle.com, Nielsen/NetRatings reports. The other three sites held visitors for 9+ minutes.

Nielsen/NetRatings also reported the number of ad impressions by consumer goods industry segments. Leading was food and beverage, which garnered 490.6 million ad impressions the week ending Nov. 2. The remaining segments and their ad impressions were:
Personal care, 161.6 million
Print publishing, 134 million
Apparel and jewelry, 126.9 million
Home and garden, 99.3 million
Toy and hobby, 39.2 million
Automotive supply, 28.8 million
Recreational gear, 14.8 million
Consumer goods in other segments, 20.1 million

 

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