November 13, 2003, 12:00 AM

Internet Retailer announces its Top 50 web sites for 2004

Internet Retailer is pleased to announce its 2004 Best of the Web--Top 50 Retailing Sites today. They represent retailers who know their customers, understand how the web fits into a retail strategy and continually improve online shopping.

Kurt Peters

Executive Editor

Consumers are turning increasingly to the web for their shopping--witness the 25% rise in online spending so far this year, on top of a similar increase last year. Retailers are doing their part to entice consumers with attractive, easy-to-shop sites, great product selection and merchandising and features that consumers can’t find in stores. Meanwhile, they’ve also discovered that the web is becoming a critical component in store selling, helping to drive traffic to stores and enhancing the offline shopping experience.

No one is doing a better job than retailers that make up the 2004 Internet Retailer Best of the Web--The Top 50 Retailing Sites. Internet Retailer is pleased to announce its 2004 Best of the Web today.

The Top 50 sites represent a range of retailers from big well known retailers, such as and, to small, niche sites, such as and, to manufacturers’ sites, such as It includes online pure-plays such as and, retail chains that tie the web into the store, such as and, and merchants who started in the catalog world and are becoming increasingly web-based, such as But what they have in common is that they know their customers, they understand how the web site fits into an overall retailing strategy and they continually strive to improve the online shopping experience.

Internet Retailer’s Best of the Web are not necessarily the biggest, busiest or most profitable sites. The editors base their selections on consultations with members of Internet Retailer’s Editorial Board of Advisers and with industry consultants and analysts, nominations from readers and the editors’ own experience in dealing with sites, both professionally and personally, throughout the year.

We are pleased to present this year’s Internet Retailer’s Best of the Web--The Top 50 Retailing Web sites:





Housewares/Home Furnishings

Food & Drug

Mass Merchants/Department Stores



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