November 7, 2003, 12:00 AM

SWEET CELEBRATIONS SELECTS ECOMETRY

Kurt Peters

Senior Executive Editor

Minnesota Marketer of Cooking and Decorating Supplies Chooses Customer-focused Multi-Channel Sales Software to Offer Online Ordering

DELRAY BEACH, FL (November 7, 2003) – Ecometry Corporation, the premier supplier of software solutions to the direct commerce industry, announced today that Sweet Celebrations, the Edina Minnesota based marketer of gourmet cookware and ingredients has selected the Ecometry Commerce Suite to power their multi-channel operations. With the implementation of Ecometry, Sweet Celebrations will offer their customers the convenience of ordering online.

Sweet Celebration’s president, Charles Dalquist commented, “We needed a stable application to meet our business needs today and to grow with us into the future, and we felt that Ecometry best suited our criteria.” Sweet Celebrations currently does not offer online ordering on its website. Dalquist noted that their customers have expressed a strong interest in this capability and Ecometry will allow them to provide it. “Ecometry brings an integrated real-time solution, with a strong user community,” he added.

“We are delighted with Sweet Celebration’s selection of Ecometry as they extend their success to the Ecommerce arena,” stated Ecometry’s President, John Marrah. “Their customers will enjoy the finest level of customer service as Ecometry delivers a single view of the customer’s history across the entire enterprise from all sales and service channels.”

About Sweet Celebrations

For over half a century, Sweet Celebrations, formerly Maid of Scandinavia, has provided customers around the world with unique ethnic and gourmet cookware, cooking and decorating supplies and ingredients. With most of their sales generated by catalog, Sweet Celebrations also sells through two retail stores in the Minnesota Twin Cities area.

About Ecometry

Ecometry is the premier provider of customer focused software solutions for multi-channel direct commerce. Its flagship product, Ecometry Commerce Suite, is a high volume suite of business applications designed to completely automate front-end and back-end operations for multi-channel retailers. Headquartered in Delray Beach, Florida, Ecometry`s client roster of more than 340 companies includes industry leaders such as Nordstrom, Time Life, Brookstone, Zales, Miles Kimball, Hickory Farms, Levenger, Delia`s, Overton`s, Nine West, Coldwater Creek, Coach, Ross-Simons and Urban Outfitters.

Contact:
Charlene Smith
Media Relations
Phone: 561-454-4233
Fax: 561-454-4803
Email: csmith@ecometry.com

Susan Magi
Marketing
Phone: 561-454-4121
Fax: 561-454-4803
Email: smagi@ecometry.com

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