October 17, 2003, 12:00 AM

eBay leads in visits to sites selling computers and electronics

EBay.com led all retail web sites in number of unique visitors to multi-category computer and consumer electronics destinations for the week ended Oct. 5, Nielsen/NetRatings reports.

EBay.com led all retail web sites in number of unique visitors to multi-category computer and consumer electronics destinations for the week ended Oct. 5, with 2.1 million visitors, Nielsen/NetRatings reports. Placing a distant second was BestBuy.com, with 1.1 million visitors, followed by Sony Electronics, with 1 million. Sony.com placed fifth with 351,000.

EBay also led in the average amount of time spent online per visitor with 9 minutes, 27 seconds.

Following are the top five retail sites cited by Nielsen/NetRatings with number of visitors and average time per visit:
-- EBay, 2.1 million; 9 minutes, 27 seconds;
-- BestBuy.com, 1.1 million; 7 minutes, 19 seconds;
-- Sony Electronics (SonyStyle.com), 1 million; 4 minutes, 17 seconds;
-- CircuitCity.com, 564,000; 7 minutes, 22 seconds;
-- Sony.com, 351,000; 4 minutes, 23 seconds.

For the same week, Netflix Inc. garnered the most online advertising impressions among the top 10 advertisers of retail goods and services, with 913.3 million for a market share of 22.4%, according to Nielsen’s AdRelevance report.

Following are the top 10 with number of impressions and market share of impressions:
-- Netflix Inc., 913.3 million; 22.4%;
-- Classmates Online Inc., 387.8 million, 9.5%;
-- Amazon.com Inc., 252.5 million, 6.2%;
-- Udate.com Inc., 178.6 million, 4.4%;
-- eBay Inc., 167.3 million; 4.1%;
-- eBay Third Party Auction, 153.2 million, 3.8%;
-- Target Corp., 141 million, 3.5%;
-- eBay Seller, 91.4 million, 2.2%;
-- Barnes & Noble Inc., 87.8 million, 2.1%;
-- Safeway Inc., 83 million, 2%.

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