October 6, 2003, 12:00 AM

eBay leads shopping destinations again

EBay was the top online shopping destination the week ending Sept, 21, with 14.4 million unique visitors, Nielsen/NetRatings reports. No. 2 was Amazon, with 6.2 million.

Kurt Peters

Executive Editor

EBay was the top online shopping destination the week ending Sept, 21, with 14.4 million unique visitors, Nielsen/NetRatings reports. No. 2 was Amazon, with 6.2 million visitors, followed by Yahoo Shopping with 2.8 million, Dell with 2.36 million and AOL Shopping with 1.79 million.

The average shopper at eBay spent 40 minutes 46 seconds on the site that week; 9 minutes, 12 seconds at Dell, 8 minutes, 30 seconds at Amazon and 4 minutes 23 seconds at Yahoo Shopping, and 4 minutes 1 second at AOL Shopping.

The top consumer goods advertiser online for the week ending Sept. 21 was PepsiCo Inc., which garnered 87.7 million online ad impressions, Nielsen/NetRatings reports, followed by Procter & Gamble Co. with 81.8 million. The rest of the top 10 online advertisers and number of impressions were:
Polaris Health, 74.1 million
Avon Products, 71 million
Nestle USA, 0.5 million
Starbucks, 41.3 million
Snoringstopper, 38.9 million
Female Advantage, 37.4 million
New York Times, 26.8 million
Mars Inc.,25.5 million

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement