September 30, 2003, 12:00 AM

Marketers wrestle with how to make e-mail more effective

Just as marketers are embracing e-mail as an effective promotional tool, spam concerns are hampering e-mail’s effectiveness.

Internet Retailer

Just as marketers are embracing e-mail as an effective promotional tool, spam concerns are hampering e-mail’s effectiveness. Thus many marketers turn to outsourced solutions where e-mail experts can help them overcome the complexities of dealing with spam filters and employ best practices in market segmentation. Jupiter Research surveyed e-mail marketers in June about whether they outsourced, what their experience has been with outsourcing vs. in-house and what would drive them to outsourcing. Here’s what Jupiter says in its report “The State of e-Mail Marketing: Perfecting the Appropriate Mix of Art and Science.”

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement