September 17, 2003, 12:00 AM

Transora, Trigo team up to smooth data flow between retailers and suppliers

Transora, the online trading exchange for consumer products goods manufacturers, will link its data synchronization network with Trigo Technologies Inc.’s product management software to let retailers and suppliers share product data over the web.

Kurt Peters

Executive Editor

Transora, the online trading exchange for consumer products goods manufacturers, will link its data synchronization network with Trigo’s product management software to let retailers and suppliers share product data over the web. The link will enable retailers and suppliers who install Trigo’s Product Center product management application to share product data through the global Transora Global Data Synchronization Network, or TDSN.

“The partnership between Transora and Trigo is important for two reasons: first, it will result in a tight integration between two of our most strategic vendors, and it will help drive forward the entire global data synchronization network,” said James Jackson, vice president of Unilever, which supplies Lipton and other consumer brands to retailers.

The Trigo/Transora alliance is part of a broad global effort to help retailers and suppliers throughout the world synchronize their product data, so that they can more efficiently and accurately produce invoices, purchase orders and other documents as well as update their product catalogs and inventory records. A study conducted for the retail industry has estimated that it could save $40 billion a year by producing more accurate documents and inventory records.

Retailers who implement the Trigo Product Center will be able to receive comprehensive product data from suppliers through the TDSN, then integrate that data with multiple internal applications that, for example, can manage product lifecycles and distribute product data to stores and other points throughout a retail organization. Manufacturers can also use the Trigo Product Center to manage product data and forward it to retailers through the TDSN.

Kara Romanow, an analyst with AMR Research Inc., cited the Transora/Trigo alliance as a significant move for supporting data synchronization in a Sept. 11 research alert, “Don’t Let Vendors Dictate Data Synchronization Strategy.”

“For manufacturers in need of a full-function global system, this pairing cannot be ignored,” Romanow writes. “Particularly for current Transora members that need a more scalable, integrated, internal system, this provides a clean transition to a long-term strategy.”

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